CAWEE was also involved in capacity building of Ethiopian women exporters through product development, market promotion, preparation of marketing materials and participation in international trade shows. In a program called “PACT: Program for building African Capacity for Trade”, a country program implemented by the Ministry of Trade & Industry, where CAWEE was a joint partner, six handloom companies, all owned & managed by women, went through processes of product development, market promotion and preparations of marketing materials, for ten consecutive months, and the companies participated in trade shows in Montreal and Toronto, Canada, in May 2007, which was an entry point for the companies into the Canadian market.