More than 10 years of considerable experience in fashion design, mainly concentrating on cultural designs integrating contemporary styles. Ayni’s Design fashion line has been displayed and presented on various notable fashion magazines, TV shows and radio programs, such as Los Angeles Times, My Fashion Magazine, Maraki Magazine, Fortune weekly Newspaper, Addis Zemen Newspaper, Ethio-channel Newspaper, 120 TV show, FM 98.1 and so many other.
The company owner Aynalem’s impeccable fashion designs have been noticed by the international community, which has given her the opportunity to be invited and travel to various countries and had the opportunity to meet amazing international designers, received top entrepreneurship trainings, showcased her items and had the honor to design a custom handbag to the Previous Secretary of State Hilary Clinton.
Since its establishment, the company has participated in notable fashion shows to demonstrate its skills, organized by national beauty contests and designer schools. In addition, Aynalem has participated in major fashion show contests and has been awarded the “Best Designer” place in two major events.
- Cultural Outfits designed by fabrics that are woven by Aynalem’s own design patterns that integrate the cultural fashion and contemporary styles
- Handmade Leather Handbags and Wallets
- Fashion Accessories Home Accessories
- Leather Sandals
- Handmade Jewelries
Ayni’s Design has created employment opportunities for twelve (12) employees (10 women and 2 men), where in its gemstones and jewellery line it has 2 young women employed and the rest of its employees are involved in its leather and fashion lines.
International and Local Experiences:
While residing in Milan, Italy for 8 years, the owner Aynalem had the chance to get the exposure in the fashion industry before she took the formal training in Ethiopia. In Berlin, Germany, July 3-5, 2018, participated at the Berlin fashion week. She also had the opportunity to be invited to various international fashion competitions and business trainings. Aynalem had extensive trainings in Jewelry production.
In Tokyo, Japan, in 2016, her handbags were noticed by a Japan designer and had a chance to create a luxury line of bags using highland sheep leather for Japan market display with various designers is Japan. In Nairobi, Kenya, in 2014,she was part of Origin of Africa Fashion Week.
In Stockholm, Sweden, in 2013, Aynalem was picked by the Sweden Chamber of Commerce and was invited for a weeklong trip to display all her fashion lines at various fashion schools and all the items she took were sold out.
In Washington, DC, in 2012, Aynalem was picked by the US State Department to participate at the African Women’s Entrepreneurship Program (AWEP), an initiative established by the former Secretary of State, Hilary Clinton. She was the only designer picked from Ethiopia. She had various trainings and had the opportunity to meet notable designers, such as: Tory Burch and Diane Von Furstenberg. She also had the honor of meeting and creating a handbag as a gift for Hilary Clinton, where her participation at the AWEP had extensive trainings and tours in LA, DC, NY and Ohio.