Assi’s Gallery was established in 2010, in Addis Ababa, Ethiopia by the founder/owner Assi, (A Macro Economist/Researcher who worked at the IMF for 29 years). Assi is also a designer, who was back to her own country to Share the LOVE of Ethiopian Jewelry, traditional clothes, leather and accessories. Assi’s products incorporate the LOVE and passion for fashion, quality and designs together with Assi’s collections for women and men, composed of three distinct lines.
The company takes inspiration from Ethiopia's endowed rich cultures, history, religion and traditions. Assi’s Gallery is producing jewelry using semi-processed gemstones, with beads sourced from all over the world targeting the export market. The products are meticulously united to form a beautiful balance of color, texture and dimension that make whoever wears it look and feel terrific.
With an extraordinary combination of color, beautiful stones or ornamentation, Assi’s design makes a positive fashion statement for everyone. Its special collections are featured in top fashion magazines in the country and being worn by celebrities. Each piece is one-of-a-kind and finished with clasps that start conversations.
The company was part of different events, forums, exhibitions organized at the Embassies of the United States and Canada in Addis Ababa, Gemstones Jewelry & Cotton Cashmere Shows at Radisson Blue in 2015, trade show at Ethiopian National Museum in 2015 and a fashion show organized by Origin Africa and Hub of Africa Fashion Weeks in 2014, 2015 and 2016.
The company so far is selling its products at high end domestic markets, with a recent pan to enter the export market.
Assi’s Gallery this time has two permanent employees, young women, works towards the global goals of eradicating poverty, empowering women through training workshops and personal development, supporting education, cleaning the environment in poverty stricken communities and contributing to the creation sustainable development around the country.